ECOMMERCE ANALYTICS

MARKETING ANALYTICS

* What is E-commerce Analytics?
<a href="https://www.ametrika.com/ecommerce-reporting">Ametrika E-commerce Analytics</a> is part of the Ametrika platform designed for <a href="https://www.ametrika.com/ecommerce-analytics/stripe-saas-analytics">Stripe SaaS users</a>, <a href="https://www.ametrika.com/ecommerce-analytics/woocommerce-analytics">WooCommerce online store owners</a> and <a href="https://www.ametrika.com/ecommerce-analytics/magento-analytics">Magento online store owners</a>.
q:E-commerce Analytics supports multi-store product, and customer analytics, customer segmentation features for Stripe and WooCommerce, as well as email marketing options for store owners. E-Commerce Analytics can create web store analytics reports and financial data in over 140 world currencies.
img:ecommerce-suite-overview.png:1435:786
These are some of the E-commerce Analytics features:
l: Advanced Ecommerce data analytics based on real-time online purchases
l: Product, customer and real-time shopping basket analytics
l: Advanced product and customer segmentation
l: Coming soon: Email marketing campaigns and automation for client outreach
* Accessing E-commerce Analytics features
E-commerce Analytics dashboards can be located in the left panel.
If the E-Commerce Analytics option is not visible or if you are not using E-Commerce Analytics and would like to hide its features, use the Settings > Add-Ons panel to modify E-Commerce Analytics visibility settings:
img:how-to-configure-addon-visibility-in-ametrika.png:0:0
* E-Commerce connections: Marketing Analytics vs E-commerce Analytics
There are two ways to connect to Stripe, WooCommerce and Magento in Ametrika. 
li: Connections in the Ametrika Marketing Analytics product (Ametrika for Business or Ametrika for Agencies). Marketing Analytics products use native analytics APIs available from Stripe, Magento and WooCommerce. Analytics API provide high level data metrics. 
li: Ametrika E-commerce Analytics product. E-commerce Analytics use APIs differently. Instead of realying on pre-defined and aggregated data it downloads all transactions and orders and builds analytics functionality on top of the detailed data available from Stripe and WooCommerce. 
q: Built on top of orders and transactional data from online stores and SaaS accounts, E-commerce Analytics offers detailed insights and powerful analytics capabilities such as customer, product, order filtering and segmentation as well as Email Marketing features.
To connect to the standard analytics APIs, use "Add Template" or "Add Widget" options as shown below:
img:how-to-use-standard-ecommerce-api-to-build-reports.png:1389:661
Using Marketing Analytics APIs above does not require E-commerce Analytics features. When working in the E-commerce Analytics product, when you connect to Stripe, WooCommerce or Magento, Ametrika starts downloading (synchronising) transaction data from online stores. Ecommerce Analytics will build data cubes and real-time event handlers to make sure you see data changes and trends as soon as they occur. Ametrika will continue updating internal datasets by synchronising data with WooCommerce, Stripe and Magento.
* How to connect stores to E-Commerce Analytics
Connecting Stripe, WooCommerce and Magento to the E-commerce Analytics product is very easy. Open any of the E-commerce Analytics dashboards and use "Add Store" option at the top as shown here:
img:how-to-connect-stores-to-ecommerce-suite.png:1385:636
Alternatively, go to "Left Panel > E-commerce Analytics > Connections" and add new Stripe, WooCommerce and Magento connection.
img:ecommerce-connections-in-ametrika.png:0:0
As you add a new store, you will follow simple steps to connect each account:
img:ecommerce-connection-wizard.png:1388:635
Once you have connected your stores, Ametrika will start retrieving and synchronising your account data. You will see messages in the interface that will inform you of the ongoing synchronisation process. During the data synchronisation process, the ecommerce metrics may still be displayed in dashboards and reports, however it will be incomplete until the synchronisation process finishes. Analytics widgets and metrics will display a message warning telling you if he data synchronisation process has completed.
img:synchronising-ecommerce-data-in-ametrika.png:0:0
The same "E-commerce Analytics > Connections" interface can be used to disconnect (remove) Stripe, WooCommerce and Magento stores from the E-commerce analytics product. To remove a connection, move your mouse over "E-commerce Analytics" button and select the "DELETE" option.
img:how-to-remove-ecommerce-suite-connection-from-ametrika.png:0:0
Once you have configured the connection, you can always check its status by visiting "E-commerce Analytics > Data Monitoring" option on the left.
img:how-to-check-ecommerce-connection-status.png:1436:627
q:Important: E-commerce Analytics connections are visible within specific organisations (clients). If you want to display data to several organisations, you will need to connect stores multiple times. Every connection in every oganisation (client) counts towards your subscription quota (maximum number of monthly orders).
* How to segment product and customer data
Any dashboard or data view in the E-commerce Analytics can be further analyzed by applying filters and selecting data segments. The product comes with over 30 pre-defined segments and filters. For more details on how to use data segmentation in Ametrika, please read <a href="https://www.ametrika.com/support/how-to-filter-and-segment-ecommerce-data">this tutorial</a>.
q: All customer and product segments in the E-Commerce Analytics are fully customisable.
* How to configure E-commerce display options
In any E-Commerce Analytics dashboard or report, you can change the presentation currency and the selection of stores. You can change these settings for the whole dashboard (report), as well as for individual widgets. The following image shows where to find these configuration options:
img:how-to-change-ecommerce-suite-settings.png:1437:490
After you have modified ecommerce settings (currency, store selection and others), you can choose to apply the new configuration to all E-Commerce Analytics dashboards and reports. Use the following check box to achieve that:
img:applying-ecommerce-settings-for-all-dashboards-and-reports.png:1435:491
* How to share E-commerce data
Once you have configured the data displays, you can then share your data in client portals, as reports or embedded dashboards, as well as generate automated AI data insights that can be received in Slack or by email.
For more details on data sharing in Ametrika, please read <a href="https://www.ametrika.com/support/how-to-share-data-with-clients-and-teams">this tutorial</a>.
* Configuring Google Data Studio connector
You can also connect your E-Commerce Analytics to Google Data Studio by using Ametrika E-commerce connector. This tutorial explains <a href="https://www.ametrika.com/support/looker-studio-connector-for-ecommerce">how to connect E-Commerce Analytics with Google Data Studio</a>.
q:E-Commerce Analytics to Google Data Studio connector is part of the Ametrika for Agencies product.
img:ametrika-looker-studio-connector-for-ecommerce-suite.png:0:0
* How is E-Commerce Analytics priced?
E-Commerce Analytics is priced based on the total number of paid orders and email messages sent to clients of all connected WooCommerce, Magento stores and Stripe accounts in the last 30 days. If the number is higher than what is allowed in your subscription, you can either disconnect a store or upgrade your subscription.
img:ecommerce-suite-pricing-information-in-ametrika.png:0:0
q:Important: E-Commerce Analytics connections are visible within specific organisations (clients). If you want to display data to several organisations in your account, you will need to connect stores multiple times. Every connection in every oganisation (client) counts towards your subscription quota (maximum number of monthly orders).
Read <a href="https://www.ametrika.com/support/connecting-to-woocommerce">this WooCommerce tutorial</a> on how to start sending WooCommerce data to the E-Commerce Analytics in Ametrika.

E-commerce Suite overview

There are two ways to view WooCommerce data in Ametrika:
l: Marketing Analytics dashboards and reports (Ametrika for Agencies and Ametrika for Business products)
l: Advanced product, customer analytics, data segmentation in <a href="https://www.ametrika.com/support/configure-ecommerce-connections">the Ametrika E-commerce Analytics</a>
Both - Marketing and E-commerce Analytics - can use WooCommerce standard programmatic interface (API) as well as the Ametrika WooCommerce plugin that you can install in your store separately.
* WooCommerce data in dashboards and reports
To access WooCommerce data in the Ametrika core dashboards visit the left panel and select the WooCommerce dashboard as shown in the image below:
img:woocommerce-dashboard-connection.png:1439:786
You can view WooCommerce data in reports by accessing the Reports item in the left panel.
Data widgets in core dashboards and reports will display information available through the standard WooCommerce programmatic interface (API) that will require you to enter WooCommerce keys when creating a connection.
* WooCommerce data in the Ametrika E-Commerce Analytics
WooCommerce API connection can be used by the Ecommerce Suite to analyze individual transactions and build advanced analytics data views. E-Commerce Analytics will also build customer CRM, create segments and will support your email marketing campaigns.
img:ecommerce-suite-left-panel.png:1429:781
q: <a href="https://www.ametrika.com/support/configure-ecommerce-connections">E-Commerce Analytics</a> supports multi-store product, customer analytics and customer segmentation features for Stripe, WooCommerce and Magento, as well as email marketing options for store owners. E-Commerce Analytics can create web store analytics reports and financial data in over 140 world currencies. 
Both E-Commerce Analytics and Marketing Analytics Ametrika dashboards use the following methods to connect to the WooCommerce store data:
l: WooCommerce standard API for core reporting in Ametrika. It is used by most data widgets in Ametrika reports and dashboards.
l: Ametrika WooCommerce plugin offers an additional level of live data. It supports real-time Shopping basket events and sales funnel views such as web store visits, product interactions and other metrics.
* How to connect to the WooCommerce API
When adding a WooCommerce widget, template or when a newly added dashboard prompts you to enter your store details, you will need to provide the following information:
l: WooCommerce ConsumerKey and SecretKey. 
l: WooCommerce store URL
img:woocommerce-login-details.png:1434:755
When entering the store URL, make sure you enter the full domain starting with https:// or http://
Then you need to create your WooCommerce keys. Visit your WooCommerce administration console and generate the API keys (Consumer and Secret). Check out <a href="https://docs.woocommerce.com/document/woocommerce-rest-api/" target="_blank">WooCommerce API Key Generation Page</a> for more details (WooCommerce > Settings > Advanced > REST API > Select Add Key).
img:woocommerce-generate-keys.png:1397:599
q: Make sure you generate keys with Read and Write access as read-only keys will not allow you to receive real-time data from WooCommerce.
img:woocommerce-keys-read-write.png:1304:612
* WooCommerce API requirements
To be able to use WooCommerce API you must have:
l: WooCommerce 3.5+.
l: WordPress 4.4+.
l: Pretty permalinks in Settings > Permalinks so that the custom endpoints are supported. Default permalinks will not work.
To check Permalinks settings, go to your WordPress configuration (Settings > Permalinks) and set them to any but Plain option.
img:woocommerce-permalinks-configuration.png:841:462
The following WooCommerce posts cover <a href="https://woocommerce.github.io/woocommerce-rest-api-docs/#requirements" target="_blank">data API requirements</a> and <a href="https://docs.woocommerce.com/document/woocommerce-rest-api/" target="_blank">WooCommerce troubleshooting options</a>.
* Enabling authentication headers in your store
Sometimes, after you have done the above checks, we still can not retrieve data. Ametrika will report "Internal error" or "WooCommerce website not configured for external API (headers)". This happens in cases when WooCommerce stores are configured to remove HTTP authentication headers from data API requests. This is a known issue in WooCommerce community. There are a few options that you can try to remove this limitation. Check out this <a href="https://robotninja.com/blog/fix-common-woocommerce-rest-api-issues/" target="_blank">post that shows available options</a>.
Once you have generated the keys and added them to the WooCommerce popup dialogue in Ametrika widgets will start displaying data.
img:woocommerce-connection-added.png:1434:534
You will be able to see the new WooCommerce connection in the Connections panel on the left:
img:woocommerce-connection-list.png:1436:463
* Sending WooCommerce data to Ametrika E-Commerce Analytics
After you have added your new WooCommerce store keys, Ametrika dashboards and reports can start displaying data. By default, the E-Commerce Analytics does not receive any events from the store. You need to explicitly add the same connection to the E-Commerce Analytics.
q: E-Commerce Analytics is charged based on the number of orders that you process per month. Every time you add a store, Ametrika starts downloading orders and building new analytics metrics, dimensions and customer segments. Every downloaded order contributes toward your monthly quota. You will be required to upgrade your subscription if you reach your order limit.
To send WooCommerce store orders to the E-Commerce Analytics, visit the Connections panel on the left and click "ADD EXPORT" next to your WooCommerce Store.
img:woocommerce-how-to-send-orders-to-suite.png:1437:502
Give your connection a new name and click APPLY. 
img:woocommerce-new-name.png:1436:602
This will add the store to the E-Commerce Analytics. Our platform will start downloading orders and analyzing the data. 
Your connected stores will also be visible in the E-Commerce Analytics > Connection panel shown below:
img:woocommerce-list-added.png:1436:628
The status of the newly added connection is "Resyncing". This means that the E-Commerce Analytics is downloading and analyzing orders, products, clients and customer segments.
The same status will be displayed at the bottom of all E-commerce widgets until the process of data resyncing is complete.
img:woocommerce-resyncing-in-progress.png:1437:531
* Enabling real-time events and shopping basket analytics
There are several widgets in the E-Commerce Analytics and in the core Ametrika dashboards and reports that display real-time data from your store. They are related to the store visitors' browsing behaviours, shopping cart operations and sales funnel analytics.
If you would like to monitor currently active and abandoned shopping baskets and send email campaigns to your store visitors, you will need to enable Ametrika WooCommerce plugin in your WooCommerce Store.
To do so, visit your WooCommerce control panel and install <a href="https://wordpress.org/plugins/ametrika/" target="_blank">Ametrika for WooCommerce plugin</a>.
The plugin configuration options will be available under WooCommerce > Integration > Ametrika tab in your WordPress admin panel.
img:woocommerce-added-plugin.png:1431:552
This completes the tutorial on how to add WooCommerce connection to Ametrika dashboards and the E-Commerce Analytics.
For more details on the E-Commerce Analytics platform, read <a href="https://www.ametrika.com/support/configure-ecommerce-connections">this Knowledge Base post</a>.

How to connect to WooCommerce

* How to filter and segment Ecommerce data in Ametrika
Every Ecommerce Suite dashboard can display all transactional data or it can be filtered using a variety of filters and conditions. Ametrika offers a number of predefined filters as well as ability to analyze data in the dashboard by using data segments as custom filters.
The following image shows how to locate filters and segments. To apply a combination of filters to Ecommerce dashboards, use the dashboard header and click the "Filters" icon. A filter panel will be displayed on the right.
img:ecommerce-segments-in-filters-in-ametrika.png:0:0
Segment management panel can be found in the left panel, under E-Commerce Analytics. If you can not see E-Commerce Analytics in the left panel of Ametrika application, this means it is hidden from the list of active add-ons. Use the Left panel > SETTINGS > Account > Add-ons to make the E-Commerce Analytics visible again. The following image shows how to locate the option:
img:how-to-configure-addon-visibility-in-ametrika.png:0:0
* How to apply filters to your dashboards
Use the "Filters" icon in the header of the Ecommerce Suite dashboard. If you select the "Manage filters…" option, you will see all available filters and options that you can apply for the selected dashboard.
img:how-to-turn-on-ecommerce-filters-in-dashboards.png:1439:486
For any dashboard you can select any combination of filters. For every filter defined in the system, you will see the number of products, clients or transactions that satisfy its conditions (see image below).
img:filters-options-in-ecommerce-dashboards.png:1123:524
* Using segments in eCommerce filters
You can also use any combination of segments (predefined or custom) as your ecommerce dashboard filters. Use the "Manage segments..." link to access the segment list, to add, remove or modify segments.
img:managing-segments-in-ametrika.png:0:0
The segments list shows segments currently visible in the system. Segments marked with the star mean that they are predefined segments. They have been pre configured by Ametrika. You can still modify them or change them back to their original definition.
img:ecommerce-segments-list.png:1436:787
There are over 30 product, customer and transaction based segments available. To add any number of them, use the "ADD SEGMENT" button at the bottom right as shown on the above screenshot.
Segments that you add to the list will become available in the list of filters for your ecommerce dashboards.
* How to modify and create new eCommerce segments
Click on the segment in the list to enter the edit panel. Once in the edit mode, you will be able to add any combination of conditions available to segment creation. Conditions can be of type OR or AND (union or intersection of condition outputs).
img:creating-new-ecommerce-data-segment.png:1434:632
If the segment is predefined, you can always discard your changes in the future by using the "RESTORE" button. Custom segments that you created yourself do not have this option.


How to use Ecommerce filters and segments

* What is E-Commerce Analytics?
<a href="https://www.ametrika.com/ecommerce-reporting">Ametrika E-commerce Analytics</a> is part of the Ametrika platform designed for <a href="https://www.ametrika.com/ecommerce-analytics/stripe-saas-analytics">Stripe SaaS users</a>, <a href="https://www.ametrika.com/ecommerce-analytics/woocommerce-analytics">WooCommerce online store owners</a> and <a href="https://www.ametrika.com/ecommerce-analytics/magento-analytics">Magento online store owners</a>.
q:E-commerce Analytics supports multi-store product, and customer analytics, customer segmentation features for Stripe and WooCommerce, as well as email marketing options for store owners. E-Commerce Analytics can create web store analytics reports and financial data in over 140 world currencies.
img:ametrika-looker-studio-connector-for-ecommerce-suite.png:0:0
E-Commerce Analytics comes with a Looker Studio connector that would allow you to view data insights and metrics from multiple stores in a selected currency.
* Before you connect to Looker Studio
We recommend connecting E-Commerce Analytics to your WooCommerce stores or Stripe accounts in Ametrika first. 
q:E-Commerce Analytics to Looker Studio connector is part of the Ametrika for Agencies product.
Please make sure you select the correct URL to log into the Ametrika for Agencies in order to use the Looker Studio connector
Once you have connected Stripe or WooCommerce and Ametrika has synchronised your store data, you will see the data in Looker Studio.
img:ecommerce-suite-overview.png:1435:786
For more details on how to configure E-Commerce Analytics, please read this <a href="https://www.ametrika.com/support/configure-ecommerce-connections">E-Commerce Analytics tutorial</a>.
Once you have connected your stores, you can create a Looker Studio connection.
* How to configure Looker Studio connector
Start from locating Ametrika Ecommerce Suite connector in Looker Studio.
img:google-data-studio-ametrika-ecommerce-connection.png:0:0
Then proceed to authorisation with Ametrika. You will be asked to log into your Ametrika account.
q:Currently Looker Studio connector is only available in the Ametrika for Agencies product.
Once you have authorised with Ametrika, the platform will verify if your Google account email address is known to Ametrika account that you are trying to access. If your Google email address is not known, you will receive a notification from the system saying that "Provided email address is not known to the selected Ametrika account":
img:google-data-studio-connection-error-email-unknown.png:1121:517
If you receive this message, you will need to make sure you add your email address to the list of members of any Ametrika organisation (client) in your Ametrika account. For more details on how to invite a team member to Ametrika, please <a href="https://www.ametrika.com/support/inviting-users">visit this tutorial</a>.
q:E-Commerce Analytics to Looker Studio connector is part of the Ametrika for Agencies product.
Please make sure you select the correct URL to log into the Ametrika for Agencies. E-Commerce Analytics add-on is not yet part of the Ametrika for Business product.
Once your email address and access key are validated, you will be asked to enter the following parameters: 
l: Organisation in your Ametrika account: you can access data of one Ametrika organisation (client) at a time. Use this parameter to select the organisation you would like to access.
l: Presentation currency: since we will be combining data from multiple online stores or accounts, we will need to select the presentation currency. Ametrika will use daily foreign exchange rates to automatically calculate correct values in the selected currency.
img:google-data-studio-ecommerce-parameters.png:1026:588
After this step, you will be presented with the list of fields available in the Ametrika E-Commerce Analytics.
img:google-data-studio-ecommerce-fields.png:1084:753
And finally, you can select our default E-commerce Looker Studio template that will display your key sales performance metrics with filters by store, country and other parameters.
If you have not finished synchronising your stores data in Ametrika yet, you will see the "No data" message in the report:
img:google-data-studio-empty-ecommerce-report.png:1085:672
Once data resynchronisation is complete, you will be presented with data from selected or all data stores displayed in the selected presentation currency:
img:google-data-studio-ametrika-ecommerce-report.png:0:0
* Why can I not see Ecommerce Suite option in my app?
Ecommerce Suite is an optional data add-on and it can be hidden from the interface if not used.
img:google-data-studio-access-key-in-ametrika-ecommerce-suite.png:0:0
If you can not see E-Commerce Analytics in the left panel of Ametrika application, this means it is hidden from the list of active add-ons. Use Left panel > Configuration > Add-ons to make E-Commerce Analytics visible again. The following image shows how to locate the option:
img:how-to-configure-addon-visibility-in-ametrika.png:0:0
For more details on enabling E-Commerce Analytics in Ametrika, please check our tutorial on <a href="https://www.ametrika.com/support/configure-ecommerce-connections">configuring E-Commerce Analytics in Ametrika</a>.

Looker Studio connector for E-commerce

* What is E-Commerce Analytics?
<a href="https://www.ametrika.com/ecommerce-reporting">Ametrika E-commerce Analytics</a> is part of the Ametrika platform designed for <a href="https://www.ametrika.com/ecommerce-analytics/stripe-saas-analytics">Stripe SaaS users</a>, <a href="https://www.ametrika.com/ecommerce-analytics/woocommerce-analytics">WooCommerce online store owners</a> and <a href="https://www.ametrika.com/ecommerce-analytics/magento-analytics">Magento online store owners</a>.
q:E-commerce Analytics supports multi-store product, and customer analytics, customer segmentation features for Stripe and WooCommerce, as well as email marketing options for store owners. E-Commerce Analytics can create web store analytics reports and financial data in over 140 world currencies.
img:ametrika-looker-studio-connector-for-ecommerce-suite.png:0:0
* How is E-Commerce Analytics priced?
E-Commerce Analytics is priced based on the total number of paid orders and email messages sent to clients of all connected WooCommerce, Magento stores and Stripe accounts in the last 30 days. If the number is higher than what is allowed in your subscription, you can either disconnect a store or upgrade your subscription.
img:ecommerce-suite-pricing-information-in-ametrika.png:0:0
q:Important: E-Commerce Analytics connections are visible within specific organisations (clients). If you want to display data to several organisations in your account, you will need to connect stores multiple times. Every connection in every oganisation (client) counts towards your subscription quota (maximum number of monthly orders).
Read <a href="https://www.ametrika.com/support/connecting-to-woocommerce">this WooCommerce tutorial</a> on how to start sending WooCommerce data to the E-Commerce Analytics in Ametrika.

Ametrika Knowledge Base