ECOMMERCE ANALYTICS: EMAIL MARKETING

ECOMMERCE ANALYTICS

MARKETING ANALYTICS

* Use case: onboarding new customers with email automations
Online businesses that build SaaS products use E-commerce Suite automations to create and send emails to new clients. We at Ametrika also use our product to send emails to new clients to make them aware of the features of our platform. This tutorial shows the configuration of the Ametrika E-commerce Suite email automation.
Start by using the Add Automation button in the list of automations.
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The automation’s configuration will look something like this:
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The automation consists of 3 emails sent 4 days apart
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It is important that the automation is configured without the end date. This way all future contacts that get added to the store either through upload, store synchronization or via real-time Ametrika API will start receiving emails. There is no need to configure filters for this automation.
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Once you click the Start Now button, the automation will send the first email to all existing emails and after the 4 days will follow up with the second email and so on. All new contacts that get uploaded to the E-commerce Suite or synchronized with the store will start receiving these email.
Below is the configuration of the third email of the automation that covers the E-commerce Suite features and tutorials.
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Email automation use case: onboarding new customers

* What is Ametrika Email Marketing for E-commerce
Ametrika Email Marketing is part of the Ametrika E-commerce analytics.
It is a set of features that helps over 3.000 online store owners and SaaS companies to send email campaigns to their customers. E-commerce brands use Ametrika Email marketing to send email campaigns with regular product updates, discount offers, event adverts, promotional campaigns and so on. SaaS businesses use our email automations to send regular emails to onboard new customers, introduce new features and much more.
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* Ametrika Email marketing features
These are the top features that have been highlighted by our clients:
li:Automatic store synchronization - Ametrika will connect to your Stripe, WooCommerce, Magento store and will retrieve all existing an new contacts automatically
li:Using customer segments to optimize campaigns - you can use any of the customer properties - from spend and geographical location to custom tags, shopping basked activity and frequency of purchases - to better target your contacts with offers and email automations
li:Auto-respond email campaigns - create campaign once for a selected customer segment (new customers, VIPs, USA market) and let it send emails whenever new contact “enters” a segment that you define
li:Email marketing on auto-pilot with automations - create email sequences to be sent emails to any customer segment; define individual messages, frequency of email delivery, delays between email messages and so on
li:Contact uploads - import new contacts using our file upload feature
li:Analyze campaign effectiveness - from email website visits to emails and purchases - analyze when contacts browse your stores, receive emails, click on links, bounce, unsubscribe or make purchases
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* How does it work
After you have connected your Stripe, WooCommerce or Magento account to Ametrika, our platform will start synchronizing your contacts automatically. Once the synchronization has finished, you will be able to access your contacts, add/remove contact tags, upload new contacts and launch your first email campaigns and automations.
Emails are sent from our dedicated email servers that can be configured to look as if emails are sent from your website. Your end customers will never see Ametrika in email links or in the “From” field. Ametrika is 100% white labelled.
* Email marketing pricing
Email marketing features are part of the Ecommerce Analytics product of the Ametrika platform. Every Ecommerce Analytics subscription comes with the number of emails that you can send per month. Prices start from just €20 per month. You can purchase any number of emails to be sent in your billing period. Try our pricing page - select Ecommerce Analytics and use the plus and minus buttons to increase email sending limits and check the monthly and yearly prices.
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E-commerce Email Marketing overview

* Before you start: configuring your email server
All campaigns and automations are sent from our dedicated email servers. In order for emails to look as if they were sent from your domain, you need to visit the SMTP server configuration in Ametrika and enable the Email Hosting feature of the Ametrika platform.
To access standard emails and to configure custom email server, you need to go to "Left Menu > SETTINGS > Account > Email / SMTP".
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* Configuring Hosted Email Service
To use our hosted SMTP Service, you will need to add a few DNS records in your domain configuration. These changes should be made by your web administrator. Why do you need to do that?
l: To prove that you are an authorized sender for the domain
l: То establish a positive email reputation for your own domain
Go to LEFT MENU > SETTINGS > Account > Email / SMTP > Emails Tab > From Hosted Email Service option
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Enter the following fields and click APPLY:
l: Custom domain - your domain that you will send emails from
l: From E-mail - verified email address that will be used to send emails
l: From Name - "From" value that your recipients will see
After you have clicked APPLY, Ametrika will populate the DNS records that will need to be added to your domain configuration. Click "Copy to Clipboard" buttons to copy values and send them to your website administrator. Your administrator will be able to modify the DNS records for you.
q:Once the DNS records have been added, you can verify the configuration by clicking the "VERIFY DOMAIN RECORDS" button. If configuration have been applied correctly, you will see green icons. Your email configuration will be saved only if these DNS records have been added and validated.
q:It may take up to 48 hours for DNS changes to propagate. If the changes are not visible, check the configuration interface in a few hours and click the "VERIFY DOMAIN RECORDS" button again.
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Below is an example of what the correct configuration would look like if your domain is using Cloudflare service. This may change from service to service. Your web administrator would know how to configure DNS records in your domain.
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q:If your website is using the Cloudflaire service, make sure you enter the new records are "DNS only" as shown above.
* How to test sending of emails
To test your custom email configuration, click the SEND TEST button in the Email Templates tab. Test emails will be sent to the email address that you indicated in the Test Email edit box. Please note that test emails are sent to verified email addresses only. You can always create a test user in the system and verify his or her email. If the test is successful, Ametrika will show you a confirmation note and you will receive an email message in your inbox.

Before you start: how to configure your email server

* Adding and managing contacts in Ametrika email marketing
In order to send email campaigns and automations you need to add some email contacts first.
* Contacts, stores and Ametrika organizations
Ametrika allows you to work independently in different organizations. Any organisation that you create in Ametrika can be connected to a number of different stores. 
Whenever you add a new store to an Ametrika organization, all contacts sycnronised by the platform are only visible within that organization. Same for email campaigns and automations. They are only visible within an organization.
Since you can connect multiple stores per organization, whenever you define an email campaign or automation, you need to define what store it will take contacts from. You can send an individual campaign or automation to one or more stores that belong to the organization.
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Same for contact uploads. Whenever you upload a contact file into an organization, you need to specify what store the uploaded contacts will belong to.
Q: If you remove a store or an organization from the system, the contacts of the store will be deleted, except for the unsubscribe information. The system will remember what contacts unsubscribed from email campaigns from your domain. If a contact unsubscribed from any of your email campaigns in the past, no emails from your domain will ever be sent to that contact again in the future.
* How to add contacts to your organization
There are three ways to add contacts to an organization. 
li:Automatically add contacts when store is syncronised
li:Add contacts whenever a client registers with your website (store or app)
li:Add contacts by uploading CSV files
* Adding contacts via store sync
This happens automatically when you connect to a new WooCommerce, Stripe or Magento store. Contacts loaded from a store will belong to that store only and will only be visible within the store’s organization.
* Adding contacts whenever a new contact registers with your store
Whenever a new client (contact) logs into your store by entering an email address, in case of Magento and WooCommerce Ametrika will automatically add it to the contact list for the that connected store in real-time. In addition to that, Ametrika will synchronize the store every night to make sure no new contacts have been lost.
In case of Stripe, Ametrika will also see the new contact after the regular nightly synchronization has completed for the store. If you would like to add new contacts to Ametrika immediately after they have registered with your Stripe store or application, you need to send Ametrika a notification. We have provided an API that you can use to send new contacts to Ametrika E-commerce Suite in real-time.
<ametrika API OVERVIEW>
* Adding contacts by uploading CSV files
To load contacts that are not part of your store, you can use CSV import feature.
Go to the Left Panel > E-commerce Analytics > Email Marketing > File Uploads and click the NEW UPLOAD.
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Since all email contacts in the system have to belong to a store, you will need to select one of the previously connected stores.
After the upload, the system will tell you how many contacts have been loaded. Only unique contacts that are not known in the system will be counted.
q: If you delete a connection to a store, you will lose all contacts that have been synchronized with or uploaded to that store.
* View contact details
To view the contacts that you have uploaded or synchronized, go to Left Panel > E-commerce Analytics > Email Marketing > Contacts
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To view your contact details, click the VIEW drop-down button next to the contact in the table.
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The view panel will show and will display details of the contact - its latest email and purchase activity as well as its browsing patterns.
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If you do not want a contact to receive any emails, you can disable it by using the DISABLE drop-down button next to the contact in the table.
* Adding / removing tags
Tags are used to include or exclude contacts from email campaigns and as a custom variable for selected and managing your email contacts in the system.
To add or remove a tag, use the check box at the top-right of the contacts table and use ADD/REMOVE options from the list.
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How to add and manage email contacts

* Creating and sending email campaigns in Ametrika
To create an email campaign go to the Left Panel > Ecommerce Analytics > Email Marketing > Campaigns. Click the Add Campaign button.
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The campaign will be created once you have defined its name, type, selected a store you want to send the campaign to and write an email message.
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* Campaign Configuration
In the Campaign Configuration panel you define campaign name, store and the subset of contacts that you would like to send the campaign to. If you do not use any filters, the campaign will be sent to all active contacts in your store.
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You can define contact filters using a number of available contact parameters. Only contacts that satisfy all of the conditions of the filter will receive campaign emails.
In this case, you define a campaign that will send emails to all contacts that have been added to the store after March 15th, have more than 2 orders and purchased over €100 worth of products.
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* Email configuration
In this panel you can define the email text, add images, links, additional formatting, “From” email and send a test email to yourself. 
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q: You can only send test emails to contacts that have been verified in your account.
q: The “From” email domain should match your domain (the one you configured in the SMTP server configuration).
* Campaign type
In the Campaign type you decide if the campaign will be a once-off or auto-respond
li:Once-off campaigns - are sent only once to all contacts that satisfy your filter. An example of the Once-off campaign is a “Merry Christmas” message that you would like to send to all your existing customers.
li:Auto-respond campaigns - are sent to all contacts that satisfy your filter and then to all new contacts that satisfy your filter in the future. Auto-respond campaigns are used to welcome new customers to your store or to send promotional emails to all clients who have placed over a set number of orders with your store. Auto-respond campaign can either run forever or have a stop date in the future.
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Campaign of any type can be sent immediately or have a start date. If campaign is of type “Auto-Reponde”, you can define the end date. If the end date is not defined, the campaign will keep sending emails until it has been stopped manually.
* Starting / stopping email campaigns
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Campaigns can be started or stopped from the campaign list interface. After end date, a campaign can only be deleted or cloned (duplicated).

How to create and send email marketing campaigns

* Creating email automations in Ecommerce Suite
To create an email campaign go to the Left Panel > Ecommerce Analytics > Email Marketing > Automations. Click the Add Automation button.
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The automation will be created once you have defined it’s name, start/end date, selected the store you want to send the automation to and define actions (set of emails) of the automations.
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* Automation Configuration
In the Automation Configuration panel you define automation name, store, the subset of contacts that you would like to send the automation to as well as the automation start and end date.
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You can define contact filters using a number of available contact parameters. Only contacts that satisfy all of the conditions of the filter will receive automation emails.
In this case, you define an automation that will send emails to all contacts that have been added to the store after March 15th, have more than 2 orders and purchased over €100 worth of products.
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* Defining automation actions
Every automation should have one or more email messages that it sends to qualifying contacts. If your automation sends several emails, you need to make sure there is a wait of a day or more between each email.
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In this example, the automation sends 3 emails in 6 days.
* Email configuration
In this panel you can define the email text, add images, links, additional formatting, “From” email and send a test email to yourself. 
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q: You can only send test emails to contacts that have been verified in your account.
q: The “From” email domain should match your domain (the one you configured in the SMTP server configuration).
* Starting / stopping email automations
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An automation can only be in either running or stopped state. You can start or stop any automation from the automation list interface.


How to build email marketing automations

* Use case: sending a discount offer to all clients that spent over $100
You can configure an email campaign that will send a discount to all existing clients that have spent over $100 as well as all future clients that reach the $100 spend.
First, create a new campaign and set its filter to “Revenue more than 100 USD” as shown below:
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Create an email message that sends out a discount value:
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Make sure you send a test message to one of your verified emails.
Set the campaign type to “Auto-respond”. This will ensure that all future contacts will receive this campaign message:
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After you have configured the campaign type, your campaign configuration should look something like this:
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Now you can start sending your discounts by clicking the SEND NOW item from the list of options on the right. The campaign will start sending emails to all existing contacts that satisfy the filter “Revenue is more than $100”. Since it is an auto-respond campaign, it will remain active indefinitely (unless you define an end date). It will keep scanning your contacts and as soon as they satisfy the filter condition, it will send an email with the discount.
If you do not want to send emails immediately after clients have purchased more than $100, you can instead create an email automation with two actions. The first one will be a Wait action (wait for 3 days) followed by an email with the discount as shown here:
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Email campaign use case: sending a discount clients that spent over $100

* How do contacts unsubscribe from email marketing campaigns?
Every email you send as part of your email marketing campaign or automation has an Unsubscribe link inserted by the Ametrika platform. The link is shown below. It cannot be removed.
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When a contact clicks this link, his or her email address becomes marked as unsubscribed. Any attempt to send more email messages to that email address will be ignored by Ametrika. The unsubscribed flag is “global”. It means, once a contact unsubscribes from any of your campaigns in any of your stores, he or she will not receive email marketing messages from any of your future campaigns or automations.
When you send a test message, the link will lead to this Knowledge Base post. When in production (when email marketing campaigns are running), the links lead to our generic email server page where the contact can complete the unsubscribe action.
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You can always check the status of your contact by visiting Left Panel > Ecommerce Analytics > Email Markering > Contacts.
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Using the same interface you can mark any of your contacts as “unsubscribed”. This will prevent your contact from receiving future emails from any of your campaigns or automations.
